Material Goods camouflaged as experiences. Are we more willing to pay their (higher) price?

Additional Metadata
Keywords	experiential marketing, experiential product framing, willingness to pay, online environment, decision making, processing fluency, product page's aesthetics
Thesis Advisor	Fytraki, Agapi, Galli, Leandro
Persistent URL	hdl.handle.net/2105/69311
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dakoura, Maria. (2023, July 25). Material Goods camouflaged as experiences. Are we more willing to pay their (higher) price?. Marketing Management. Retrieved from http://hdl.handle.net/2105/69311

Publication