Material Goods camouflaged as experiences. Are we more willing to pay their (higher) price?

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Keywords	experiential marketing, experiential product framing, willingness to pay, online environment, decision making, processing fluency, product page's aesthetics
Thesis Advisor	Fytraki, Agapi, Galli, Leandro
Persistent URL	hdl.handle.net/2105/69311
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dakoura, Maria. (2023). Material Goods camouflaged as experiences. Are we more willing to pay their (higher) price?. In Marketing Management.http://hdl.handle.net/2105/69311

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