The effect of ad appeal on ad effectiveness: The moderating role of AI-generated narrative

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Keywords	Advertising appeals, advertising effectiveness, artificial intelligence, narrative
Thesis Advisor	De Raaf, Daan, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/69444
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Barucija, Alen. (2023, August). The effect of ad appeal on ad effectiveness: The moderating role of AI-generated narrative. Marketing Management. Retrieved from http://hdl.handle.net/2105/69444

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