Luxury brands vs non-luxury in cause-related marketing: the effect on sharing intention

Additional Metadata
Keywords	Cause-related marketing, Non-luxury vs luxury, Perceived sincerity, Type of fit
Thesis Advisor	Galli, Leandro, Eigenraam, Anniek
Persistent URL	hdl.handle.net/2105/69448
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Diest, Jasper. (2023, August). Luxury brands vs non-luxury in cause-related marketing: the effect on sharing intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/69448

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