Luxury brands vs non-luxury in cause-related marketing: the effect on sharing intention

Additional Metadata
Keywords	Cause-related marketing, Non-luxury vs luxury, Perceived sincerity, Type of fit
Thesis Advisor	Galli, Leandro, Eigenraam, Anniek
Persistent URL	hdl.handle.net/2105/69448
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Diest, Jasper. (2023). Luxury brands vs non-luxury in cause-related marketing: the effect on sharing intention. In Marketing Management.http://hdl.handle.net/2105/69448

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