Cause-related marketing initiatives in the stigmatized tourism industry

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Keywords	fit, scepticism, CRM, Stigmatized industries
Thesis Advisor	Galli, Leandro, Liberali, Gui
Persistent URL	hdl.handle.net/2105/69472
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Blad, Suzanne. (2023). Cause-related marketing initiatives in the stigmatized tourism industry. In Marketing Management.http://hdl.handle.net/2105/69472

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