2023-08-08
The effect of variability in incentive level on consumers' purchase intention for donations
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| Galli, Leandro, Liberali, Gui | |
| hdl.handle.net/2105/69473 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Craandijk, Caroline. (2023). The effect of variability in incentive level on consumers' purchase intention for donations. In Marketing Management.http://hdl.handle.net/2105/69473 |
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