2023-08-08
Charity advertising: sadness appeals and when they lead to perceived manipulation
Publication
Publication
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Galli, Leandro, Liberali, Gui | |
hdl.handle.net/2105/69474 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Strijbos, Joyce. (2023, August 8). Charity advertising: sadness appeals and when they lead to perceived manipulation. Marketing Management. Retrieved from http://hdl.handle.net/2105/69474
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