Charity advertising: sadness appeals and when they lead to perceived manipulation

Additional Metadata
Keywords	Charity advertising, Sadness appeals, Inferences of manipulative intent, Autonomy, Victim image
Thesis Advisor	Galli, Leandro, Liberali, Gui
Persistent URL	hdl.handle.net/2105/69474
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Strijbos, Joyce. (2023). Charity advertising: sadness appeals and when they lead to perceived manipulation. In Marketing Management.http://hdl.handle.net/2105/69474

Publication