The role of type of motivation and type of self-gifting on the effectiveness of advertisements of luxury perfumes using emotional appeal

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Keywords	emotional appeal, extrinsic/intrinsic motivations, advertising effectiveness, self-gifting, luxury perfumes
Thesis Advisor	De Raaf, Daan, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/69558
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	D'Arrigo, Benedetta. (2023, August 17). The role of type of motivation and type of self-gifting on the effectiveness of advertisements of luxury perfumes using emotional appeal. Marketing Management. Retrieved from http://hdl.handle.net/2105/69558

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