The role of type of motivation and type of self-gifting on the effectiveness of advertisements of luxury perfumes using emotional appeal

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Keywords	emotional appeal, extrinsic/intrinsic motivations, advertising effectiveness, self-gifting, luxury perfumes
Thesis Advisor	De Raaf, Daan, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/69558
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	D'Arrigo, Benedetta. (2023). The role of type of motivation and type of self-gifting on the effectiveness of advertisements of luxury perfumes using emotional appeal. In Marketing Management.http://hdl.handle.net/2105/69558

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