Word of Mouth in the Luxury Wristwatch market: Craftsmanship vs Heritage marketing with emotion mediation

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Keywords	luxury, heritage, wristwatches, craftsmanship
Thesis Advisor	Caprioli, Sara, Krefeld-Schwalb, Antonia
Persistent URL	hdl.handle.net/2105/69667
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zumbado Carballo, Francisco. (2023, August 24). Word of Mouth in the Luxury Wristwatch market: Craftsmanship vs Heritage marketing with emotion mediation. Marketing Management. Retrieved from http://hdl.handle.net/2105/69667

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