Word of Mouth in the Luxury Wristwatch market: Craftsmanship vs Heritage marketing with emotion mediation

Additional Metadata
Keywords	luxury, heritage, wristwatches, craftsmanship
Thesis Advisor	Caprioli, Sara, Krefeld-Schwalb, Antonia
Persistent URL	hdl.handle.net/2105/69667
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zumbado Carballo, Francisco. (2023). Word of Mouth in the Luxury Wristwatch market: Craftsmanship vs Heritage marketing with emotion mediation. In Marketing Management.http://hdl.handle.net/2105/69667

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