2023-08-29
Fostering trust in luxury e-commerce using blockchain-backed authenticity certificates: investigating its effect on consumer trust and perceived risk
Publication
Publication
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Liberali, Jordana, Al-dhabyani, Yaser | |
hdl.handle.net/2105/69728 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Wilders, Vera. (2023, August 29). Fostering trust in luxury e-commerce using blockchain-backed authenticity certificates: investigating its effect on consumer trust and perceived risk. Marketing Management. Retrieved from http://hdl.handle.net/2105/69728
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