2023-08-29
Fostering trust in luxury e-commerce using blockchain-backed authenticity certificates: investigating its effect on consumer trust and perceived risk
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , , | |
| Liberali, Jordana, Al-dhabyani, Yaser | |
| hdl.handle.net/2105/69728 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Wilders, Vera. (2023). Fostering trust in luxury e-commerce using blockchain-backed authenticity certificates: investigating its effect on consumer trust and perceived risk. In Marketing Management.http://hdl.handle.net/2105/69728 |
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