Once upon a time…  How storytelling aspects are used by destination marketing organizations in short online videos; an exploratory study

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Keywords	storytelling framework, exploratory research, brand storytelling, short online videos, online storytelling, tourism, destination marketing organizations
Thesis Advisor	Govers, Robert, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/69729
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kok, Quinty. (2023, August 29). Once upon a time… How storytelling aspects are used by destination marketing organizations in short online videos; an exploratory study. Marketing Management. Retrieved from http://hdl.handle.net/2105/69729

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