Once upon a time…  How storytelling aspects are used by destination marketing organizations in short online videos; an exploratory study

Additional Metadata
Keywords	storytelling framework, exploratory research, brand storytelling, short online videos, online storytelling, tourism, destination marketing organizations
Thesis Advisor	Govers, Robert, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/69729
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kok, Quinty. (2023). Once upon a time… How storytelling aspects are used by destination marketing organizations in short online videos; an exploratory study. In Marketing Management.http://hdl.handle.net/2105/69729

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