2023-08-29
How does Consumer Behavior Influence the Effect of Deceptive Advertising on Brand Image and Purchase Intention? An Online Survey-based Experimental Research Based on the Fast-Food Industry
Publication
Publication
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Fytraki, Agapi, Galli, Leandro | |
hdl.handle.net/2105/69730 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Jiang, Yanchen. (2023, August 29). How does Consumer Behavior Influence the Effect of Deceptive Advertising on Brand Image and Purchase Intention? An Online Survey-based Experimental Research Based on the Fast-Food Industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/69730
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