How does Consumer Behavior Influence the Effect of Deceptive Advertising on Brand Image and Purchase Intention? An Online Survey-based Experimental Research Based on the Fast-Food Industry

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Keywords	deceptive advertising, consumer marketing literacy, brand image, consumer skepticism, consumer purchase intention, word of mouth, consumer behavior
Thesis Advisor	Fytraki, Agapi, Galli, Leandro
Persistent URL	hdl.handle.net/2105/69730
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jiang, Yanchen. (2023). How does Consumer Behavior Influence the Effect of Deceptive Advertising on Brand Image and Purchase Intention? An Online Survey-based Experimental Research Based on the Fast-Food Industry. In Marketing Management.http://hdl.handle.net/2105/69730

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