Arousal in sports marketing: the effect of arousal state and emotional appeals on purchase intention

Additional Metadata
Keywords	Arousal state, Emotional appeal, Appeal valence, Purchase intention, Sports marketing
Thesis Advisor	van Overveld, Mark, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/69819
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Beest, Raoul. (2023, August 31). Arousal in sports marketing: the effect of arousal state and emotional appeals on purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/69819

Publication