Investigating the Persuasiveness and Impact of Green Advertisements Attributes on Consumer Behaviour toward Organic Eggs

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Keywords	message credibility, organic products, green consumption value, benefit appeal, construal level, message framing, green scepticism
Thesis Advisor	Fytraki, Agapi, Caprioli, Sara
Persistent URL	hdl.handle.net/2105/69821
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pandya, Aashna Jayesh. (2023). Investigating the Persuasiveness and Impact of Green Advertisements Attributes on Consumer Behaviour toward Organic Eggs. In Marketing Management.http://hdl.handle.net/2105/69821

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