2023-09-05
The implications of sustainable customization on product perceptions. A moderation analysis of argument quality in the fashion industry
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| Lopez, Rocio Alarcon, Klesse, Anne | |
| hdl.handle.net/2105/69858 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Marin, Elena. (2023). The implications of sustainable customization on product perceptions. A moderation analysis of argument quality in the fashion industry. In Marketing Management.http://hdl.handle.net/2105/69858 |
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