The Effects of Beauty Face Filters and Storytelling in TikTok Beauty Videos on Consumers’ Perceptions of Influencers and Brand Attitudes

Additional Metadata
Keywords	Beauty Face Filters, Storytelling, TikTok Marketing, Influencer Marketing, Video Marketing
Thesis Advisor	Fytraki, Agapi, Liberali, Gui
Persistent URL	hdl.handle.net/2105/69863
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Poot, Fleur Poot. (2023). The Effects of Beauty Face Filters and Storytelling in TikTok Beauty Videos on Consumers’ Perceptions of Influencers and Brand Attitudes. In Marketing Management.http://hdl.handle.net/2105/69863

Publication