How does the level of emphasis on green attributes through explicit and implicit green appeal associated with the green product category influence consumers' performance expectancy?

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Keywords	Green product, green appeal, green product typicality, Explicit green appeal, Implicit appeal, Green behavior, Green product
Thesis Advisor	Fytraki, Agapi, Liberali, Gui
Persistent URL	hdl.handle.net/2105/69916
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Park, Chang Ho. (2023, September 26). How does the level of emphasis on green attributes through explicit and implicit green appeal associated with the green product category influence consumers' performance expectancy?. Marketing Management. Retrieved from http://hdl.handle.net/2105/69916

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