The effect of Brand Associations on Customer Loyalty

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Keywords	brand associations, customer loyalty, video streaming industry
Thesis Advisor	D'Hooge, Serena, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/69920
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hristova, Svetla. (2023, September 30). The effect of Brand Associations on Customer Loyalty. Marketing Management. Retrieved from http://hdl.handle.net/2105/69920

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