The effect of Brand Associations on Customer Loyalty

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Keywords	brand associations, customer loyalty, video streaming industry
Thesis Advisor	D'Hooge, Serena, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/69920
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hristova, Svetla. (2023). The effect of Brand Associations on Customer Loyalty. In Marketing Management.http://hdl.handle.net/2105/69920

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