A Cross-Cultural Investigative Study on the Impacts of Customized Advertising for Hedonic vs. Utilitarian Goods on Brand Perception and Purchase Intention

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Keywords	Cross-Cultural Marketing, Customised Advertising, Standardized Advertising, Purchase Intention, Brand perception
Thesis Advisor	Genevsky, Alex, fritze, martin
Persistent URL	hdl.handle.net/2105/69921
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Külahçi, Emre. (2023, September 30). A Cross-Cultural Investigative Study on the Impacts of Customized Advertising for Hedonic vs. Utilitarian Goods on Brand Perception and Purchase Intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/69921

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