The Effect of Physical vs. Affective Humanization and the Role of AI Familiarity on Reliance on AI Advisors

Additional Metadata
Keywords	AI, Humanization, AI advisor
Thesis Advisor	Klesse, Anne, Zimmermann, Jenny
Persistent URL	hdl.handle.net/2105/69941
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Juva, Marius. (2023, October 3). The Effect of Physical vs. Affective Humanization and the Role of AI Familiarity on Reliance on AI Advisors. Marketing Management. Retrieved from http://hdl.handle.net/2105/69941

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