To what extent do human emotions respond to different color and font combinations on the packaging of a hedonic product and how does this impact the likelihood to purchase?

Additional Metadata
Keywords	Emotions, Colors, Typographic design, Marketing, Consumer behavior, Hedonic product, Packaging design
Thesis Advisor	van Overveld, Mark, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/70389
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van den Arend, Britt. (2023). To what extent do human emotions respond to different color and font combinations on the packaging of a hedonic product and how does this impact the likelihood to purchase?. In Marketing Management.http://hdl.handle.net/2105/70389

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