2023-11-01
Consumer culture theory (CCT) and qualitative research
Publication
Publication
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Kochuyt-van Calster, Thierry, D'Hooge, Serena | |
hdl.handle.net/2105/70390 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Eichelsheim, Alice. (2023, November). Consumer culture theory (CCT) and qualitative research. Marketing Management. Retrieved from http://hdl.handle.net/2105/70390
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