The influence of company reputation on a consumer’s willingness to accept monetary value for personal data

Additional Metadata
Keywords	WTA, Monetary Value, Personal Data, Brand Reputation, Perceived Risks, Affect, Type of Data
Thesis Advisor	Martinovici, A., Waarts, Erik
Persistent URL	hdl.handle.net/2105/70424
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Beutels, Pauwel. (2023). The influence of company reputation on a consumer’s willingness to accept monetary value for personal data. In Marketing Management.http://hdl.handle.net/2105/70424

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