The effect of design freedom and type of consumption on consumers’ product evaluation and product attachment in product customisation

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Keywords	design freedom, product evaluation, shared consumption, chocolate industry, product customisation, individual consumption, product attachment
Thesis Advisor	Lopez, Rocio Alarcon, Klesse, Anne
Persistent URL	hdl.handle.net/2105/70556
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Baldzhieva, Teodora. (2023, December 12). The effect of design freedom and type of consumption on consumers’ product evaluation and product attachment in product customisation. Marketing Management. Retrieved from http://hdl.handle.net/2105/70556

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