The role of a spokesperson’s background in influencing bicultural consumers’ product perception in advertising: The Netherlands

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Keywords	ethnic marketing, bicultural, advertisement adaptation, acculturation, ethnic identification
Thesis Advisor	Schley, Dan, Boegershausen, johannes
Persistent URL	hdl.handle.net/2105/70949
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kaya, Dilara. (2024). The role of a spokesperson’s background in influencing bicultural consumers’ product perception in advertising: The Netherlands. In Marketing Management.http://hdl.handle.net/2105/70949

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