The role of a spokesperson’s background in influencing bicultural consumers’ product perception in advertising: The Netherlands

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Keywords	ethnic marketing, bicultural, advertisement adaptation, acculturation, ethnic identification
Thesis Advisor	Schley, Dan, Boegershausen, johannes
Persistent URL	hdl.handle.net/2105/70949
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kaya, Dilara. (2024, January 9). The role of a spokesperson’s background in influencing bicultural consumers’ product perception in advertising: The Netherlands. Marketing Management. Retrieved from http://hdl.handle.net/2105/70949

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