2024-01-30
An alternative approach to eco-labels: Exploring communication tactics that promote sustainable fashion consumption among a broader audience
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Szymanowski, Maciej, Thomassen, Jean-Pierre | |
| hdl.handle.net/2105/71070 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Lahodych, Svitlana. (2024, January 30). An alternative approach to eco-labels: Exploring communication tactics that promote sustainable fashion consumption among a broader audience. Marketing Management. Retrieved from http://hdl.handle.net/2105/71070 |
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