2024-02-13
Examining the Influence of Influencer Type on Consumer Purchasing Intention and Online Trust: Exploring the Role of Sponsorship Disclosure in Influencer Marketing Effectiveness
Publication
Publication
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Liberali, Gui, Fytraki, Agapi | |
hdl.handle.net/2105/71242 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
d' Artagnan, Anne-Sophie. (2024, February 13). Examining the Influence of Influencer Type on Consumer Purchasing Intention and Online Trust: Exploring the Role of Sponsorship Disclosure in Influencer Marketing Effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/71242
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