Examining the Influence of Influencer Type on Consumer Purchasing Intention and Online  Trust: Exploring the Role of Sponsorship Disclosure in Influencer Marketing Effectiveness

Additional Metadata
Keywords	Influencer marketing, influencer type, purchasing intention, sponsorship disclosure, online consume trust
Thesis Advisor	Liberali, Gui, Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/71242
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	d' Artagnan, Anne-Sophie. (2024). Examining the Influence of Influencer Type on Consumer Purchasing Intention and Online Trust: Exploring the Role of Sponsorship Disclosure in Influencer Marketing Effectiveness. In Marketing Management.http://hdl.handle.net/2105/71242

Publication