Consumers’ Willingness-To-Pay a Premium and Purchase Intentions: The Role of Design Freedom When Customizing a Product in the Context of Gift Giving

Additional Metadata
Keywords	Design freedom, Gift customization, Product valuation, Gift-recipients, word-of-mouth
Thesis Advisor	Lopez, Rocio Alarcon, Klesse, Anne
Persistent URL	hdl.handle.net/2105/71245
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Towo Fosso, Angie. (2024, February 13). Consumers’ Willingness-To-Pay a Premium and Purchase Intentions: The Role of Design Freedom When Customizing a Product in the Context of Gift Giving. Marketing Management. Retrieved from http://hdl.handle.net/2105/71245

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