Consumers’ Willingness-To-Pay a Premium and Purchase Intentions: The Role of Design Freedom When Customizing a Product in the Context of Gift Giving

Additional Metadata
Keywords	Design freedom, Gift customization, Product valuation, Gift-recipients, word-of-mouth
Thesis Advisor	Lopez, Rocio Alarcon, Klesse, Anne
Persistent URL	hdl.handle.net/2105/71245
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Towo Fosso, Angie. (2024). Consumers’ Willingness-To-Pay a Premium and Purchase Intentions: The Role of Design Freedom When Customizing a Product in the Context of Gift Giving. In Marketing Management.http://hdl.handle.net/2105/71245

Publication