2024-02-13
What Dreams Are Made Of ? Product Customization of Iconic Luxury Products and the Effect on Purchase Intention
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| Lopez, Rocio Alarcon, Klesse, Anne | |
| hdl.handle.net/2105/71246 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Beißert, Agnes. (2024, February 13). What Dreams Are Made Of ? Product Customization of Iconic Luxury Products and the Effect on Purchase Intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/71246 |
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