2024-02-13
What Dreams Are Made Of ? Product Customization of Iconic Luxury Products and the Effect on Purchase Intention
Publication
Publication
Additional Metadata | |
---|---|
, , , , | |
Lopez, Rocio Alarcon, Klesse, Anne | |
hdl.handle.net/2105/71246 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Beißert, Agnes. (2024, February 13). What Dreams Are Made Of ? Product Customization of Iconic Luxury Products and the Effect on Purchase Intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/71246
|