The Beat Goes On: Exploring the Impact of Music’s Tempo, Emotions and Song Likeability on Ad Effectiveness

Additional Metadata
Keywords	Music, Tempo, Positive Emotions, Ad Likeability, Attitude toward the Brand, Advertising Effectiveness, Song Likeability
Thesis Advisor	De Raaf, Daan, Paolacci, G.
Persistent URL	hdl.handle.net/2105/71247
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Geels, Gaia. (2024). The Beat Goes On: Exploring the Impact of Music’s Tempo, Emotions and Song Likeability on Ad Effectiveness. In Marketing Management.http://hdl.handle.net/2105/71247

Publication