2024-02-13
Breaking Barriers: Manipulating the Appearance of Recommender Agents to Drive Purchase Intentions
Publication
Publication
| Additional Metadata | |
|---|---|
| , | |
| Klesse, Anne, Zimmermann, Jenny | |
| hdl.handle.net/2105/71248 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Heisterborg, Amber. (2024). Breaking Barriers: Manipulating the Appearance of Recommender Agents to Drive Purchase Intentions. In Marketing Management.http://hdl.handle.net/2105/71248 |
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