Beyond Good Intentions: Unmasking the Detrimental Effects of Misaligned CSR Messages on Consumers’ Emotional and Behavioural Reactions via Moral Emotions

Additional Metadata
Keywords	CSR Initiatives, Consumers' Behavioural & Emotional Reactions, Moral Emotions, Company Evaluations, Purchase Intentions, Skepticism, Perceived Disconnect between CSR Message & Underlying Motive
Thesis Advisor	van der Straaten, Khadija, Bridoux, Flore
Persistent URL	hdl.handle.net/2105/71290
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heijman, Dominique. (2024, February 20). Beyond Good Intentions: Unmasking the Detrimental Effects of Misaligned CSR Messages on Consumers’ Emotional and Behavioural Reactions via Moral Emotions. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/71290

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