Egoistic and altruistic appeals on donation intention: an online experimental test of a moderated mediation model

Additional Metadata
Keywords	Altruistic appeal, Egoistic appeal, social class, empathy, pride, donation intention
Thesis Advisor	Galli, Leandro, Eigenraam, Anniek
Persistent URL	hdl.handle.net/2105/71294
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Otto, Sharifa. (2024, February 20). Egoistic and altruistic appeals on donation intention: an online experimental test of a moderated mediation model. Marketing Management. Retrieved from http://hdl.handle.net/2105/71294

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