Planned Out: The Effect of Hedonic vs. Utilitarian Consumption Goals on Purchase Intentions in Planner Customisation

Additional Metadata
Keywords	hedonic, utilitarian, purchase intention, product customisation, gifting nature, self-need for uniqueness, consumption goal
Thesis Advisor	Lopez, Rocio Alarcon, Klesse, Anne
Persistent URL	hdl.handle.net/2105/71363
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Beysen, Monique. (2024, March 12). Planned Out: The Effect of Hedonic vs. Utilitarian Consumption Goals on Purchase Intentions in Planner Customisation. Marketing Management. Retrieved from http://hdl.handle.net/2105/71363

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