2024-03-12
To humanize or not to humanize? The effect of humanizing an AI recommender and its perceived competence for recommending skincare products for utilitarian and hedonic consumption
Publication
Publication
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Klesse, Anne, Zimmermann, Jenny | |
hdl.handle.net/2105/71364 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Verwijs, Esther. (2024, March 12). To humanize or not to humanize? The effect of humanizing an AI recommender and its perceived competence for recommending skincare products for utilitarian and hedonic consumption. Marketing Management. Retrieved from http://hdl.handle.net/2105/71364
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