To humanize or not to humanize? The effect of humanizing an AI recommender and its perceived competence for recommending skincare products for utilitarian and hedonic consumption

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Keywords	Skincare, AI recommender, hedonic and utilitarian consumption, anthropomorphism, algorithm aversion
Thesis Advisor	Klesse, Anne, Zimmermann, Jenny
Persistent URL	hdl.handle.net/2105/71364
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verwijs, Esther. (2024). To humanize or not to humanize? The effect of humanizing an AI recommender and its perceived competence for recommending skincare products for utilitarian and hedonic consumption. In Marketing Management.http://hdl.handle.net/2105/71364

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