Towards healthier shopping habits: the Dual Message Strategy and its role in the food industry: A quantitative approach

Additional Metadata
Keywords	healthy eating habits, health claims, nutrition claims, taste claims, purchase intentions, health perception, taste perception
Thesis Advisor	van Kerckhove, Anneleen, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/71400
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Markiewicz-Al Saeedi, Nadia. (2024, March 19). Towards healthier shopping habits: the Dual Message Strategy and its role in the food industry: A quantitative approach. Marketing Management. Retrieved from http://hdl.handle.net/2105/71400

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