Towards healthier shopping habits: the Dual Message Strategy and its role in the food industry: A quantitative approach

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Keywords	healthy eating habits, health claims, nutrition claims, taste claims, purchase intentions, health perception, taste perception
Thesis Advisor	van Kerckhove, Anneleen, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/71400
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Markiewicz-Al Saeedi, Nadia. (2024). Towards healthier shopping habits: the Dual Message Strategy and its role in the food industry: A quantitative approach. In Marketing Management.http://hdl.handle.net/2105/71400

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