The effect of brand familiarity on the relationship between social interaction and purchase intention on TikTok live stream shopping platform: a social commerce study

Additional Metadata
Keywords	Brand Familiarity, Social Interaction, Purchase Intention, Livestream Shopping Platforms, Social Commerce, TikTok
Thesis Advisor	Genevsky, Alex, fritze, martin
Persistent URL	hdl.handle.net/2105/71419
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mei, Jingwan. (2024, March 26). The effect of brand familiarity on the relationship between social interaction and purchase intention on TikTok live stream shopping platform: a social commerce study. Marketing Management. Retrieved from http://hdl.handle.net/2105/71419

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