Dematerialization of Consumption: The effect of Luxury Fashion-Sharing Platforms on Luxury Brand Perceptions

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Keywords	fashion rental platforms, perceived uniqueness, brand personalities, adoption intention, luxury fashion industry
Thesis Advisor	fritze, martin, Smidts, Ale
Persistent URL	hdl.handle.net/2105/71433
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Myklebust Myrhol, Astrid. (2024, March 31). Dematerialization of Consumption: The effect of Luxury Fashion-Sharing Platforms on Luxury Brand Perceptions. Marketing Management. Retrieved from http://hdl.handle.net/2105/71433

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